Commerce is the world's largest industry, accounting for more than 20% of global GDP and employment. It is one of the human activities with the greatest impact on our societies. However, it faces critical challenges, such as the rise of digital stores and the overabundance of supply. Today, consumers are strongly expressing their aspiration for a new and positive commerce: omnichannel, sustainable, transparent, secure, fair, and respectful of personal data.

In this context, at WOW XPE we understand that there is a great need to put technology at the service of commerce and consumers. Retailers and brands can now leverage the power of IoT, cloud, and AI technologies to turn physical stores into highly valuable digital assets. Stores are more automated, data-driven, and connected to consumers and suppliers; they can also provide better service and information to offer a frictionless, ubiquitous, and personalized shopping experience, while ensuring maximum data integrity and personal data privacy. This digitalization of commerce with WOW XPE will also produce accurate, real-time data analytics within stores, ushering in an era of greater collaboration between suppliers and merchants to improve efficiency, transparency, security, and sustainability across the entire chain, as well as generating a greater number of sales tickets, profitability, and most importantly, rewarding experiences that make customers want to return and spend more time in the store or physical space.

As a leading global provider of commerce technology, WOW XPE's core mission is to help merchants and brands achieve this digital transformation of physical commerce.