Retail Media
- Unlock new sources of income
Retail Media capitalizes on foot traffic in retail environments, transforming underutilized spaces into profitable digital advertising inventory.
Retail stores can unlock significant new revenue opportunities by selling these premium advertisements to both endemic and non-endemic partners using established business relationships or programmatic platforms.
WOW XPE offers a one-stop shop for retailers who want to establish a monetized presence in digital in-store media. In addition to the existing trade marketing relationships that most retailers have, we can help expand reach to the non-endemic market, increasing the value of their in-store digital assets.
Retail Media actions can take many forms, from digital showcases to gondola displays or goalpost stands that provide additional media inventory without sacrificing marketability. As full-service providers, WOW XPE can help you design solutions that fit your environment and create new digital assets that stand out from the crowd, enhance the in-store experience, and give brands a showcase for their campaigns.
Flexible Retail Media Formats
- Immersive tickets
- Immersive tickets ...
- End gondola heads that use flexible LCD or LED
- Digital vending machines
- Digital showcases
- Digital goals
- Digital bus stops
- Shelf slats
- Digital hallway fins
- Directed Audio Systems
- Interactive experiences
- Public behavior analysis
We can integrate content management systems with programmatic algorithms and analytics platforms, as well as adapt them to include proximity detection and age and gender recognition devices that comply with data privacy. Game testing capabilities track when and where each campaign asset has been displayed and can be expanded to include impression multipliers and audience statistics.
Reports can be provided at any time or generated automatically and delivered for transactional verification.
Generate additional income, and more
Along with generating revenue through reflective and targeted advertising, retail media can also be an asset that draws attention, increases customer traffic, and enhances the in-store customer journey. The platforms can even be used to provide staff training outside of business hours.
The internal installation, integration, and support teams at WOW XPE provide 24/7 technical support for in-store retail media projects. Our award-winning content studio can also design and produce campaigns, reformatting to support the variety of unique inventory typical in a retail media environment.
The digital signage experts
WOW XPE is an award-winning provider of high-performance digital signage systems. With over 15 years of industry experience, we are one of the most respected names in digital signage solutions for the retail and hospitality sectors.
Our people are entirely focused on ensuring that their clients have the most engaging, enlightening, and enjoyable experience when they are with you. We work closely with you to bring your ideas to life and ensure that the final solution does exactly what you want. With dedicated project managers and an international network of service engineers, you can trust WOW XPE with your company's projects locally, regionally, or globally, to gain the inspiration to take your customer engagement to the next level.
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